Analyzing Big Data through the lens of customer knowledge management
Abstract
Purpose This paper aims to demonstrate how customer knowledge management (CKM) can opportunely support the process of value creation from Big Data. Focusing on tourism as a knowledge-intensive industry, the paper tries to contribute to the debate on management of Big Data by proposing CKM as a meaningful approach for transforming the huge amount of data available on social networks into valuable assets for competitiveness of tourism...
Paper Details
Title
Analyzing Big Data through the lens of customer knowledge management
Published Date
Jan 9, 2018
Journal
Volume
47
Issue
7
Pages
1348 - 1362
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Notes
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