The missing link: Fairness as the ultimate determinant of service profitability?!:
Abstract
Fairness is widely considered a key driver of human behavior. Organizational behavior (OB) research focuses on fairness as an employee attitude driver. Marketing research highlights fairness perceptions as a key determinant of both purchase intentions and purchase behavior. Yet, to our best knowledge, no explicit attempt has been made to bridge the two phenomena. Using deductive reasoning and delineation methods, we posit that, through the...
Paper Details
Title
The missing link: Fairness as the ultimate determinant of service profitability?!:
Published Date
Jan 11, 2018
Volume
33
Issue
2
Pages
46 - 74
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