Business group reputation and affiliates’ internationalization strategies

Volume: 53, Issue: 2, Pages: 93 - 103
Published: Feb 1, 2018
Abstract
null null The literature on business groups (BGs) has identified reputation as a critical factor in their success and survival. However, most studies have assumed that BGs are well-known and well-regarded—an assumption that may not be tenable in the context of international expansion. We use signaling theory to explore the causes of an unacknowledged source of BG heterogeneity—variance in their reputation prominence (whether they are well-known...
Paper Details
Title
Business group reputation and affiliates’ internationalization strategies
Published Date
Feb 1, 2018
Volume
53
Issue
2
Pages
93 - 103
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