Review paper
Archetypes of Service Innovation
Abstract
Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation’s diverse theoretical foundations has to date been limited. This article explores different approaches to service innovation and proposes a typology of four archetypes, each informed by a distinct theoretical perspective and by different...
Paper Details
Title
Archetypes of Service Innovation
Published Date
Jan 1, 2018
Journal
Volume
21
Issue
3
Pages
284 - 301
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