A marketing perspective on business models

Published on Dec 1, 2017
· DOI :10.1007/S13162-017-0108-5
Hubert Gatignon27
Estimated H-index: 27
Xavier Lecocq12
Estimated H-index: 12
(Lille Catholic University)
+ 1 AuthorsAlina Sorescu11
Estimated H-index: 11
(A&M: Texas A&M University)
  • References (35)
  • Citations (7)
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