Understanding consumers’ continuance intention to contribute online reviews
Abstract
Purpose The purpose of this paper is to integrate broaden theoretical perspectives in the investigation of the key antecedents of consumers’ continuous review contribution behavior on restaurant guide online opinion platforms (OOPs). Integrating both rational and relational theoretical perspectives with an extension of the investment model, a research model was proposed to explain what factors influence consumers’ intention to continuously...
Paper Details
Title
Understanding consumers’ continuance intention to contribute online reviews
Published Date
Feb 5, 2018
Volume
118
Issue
1
Pages
22 - 40
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