A new conceptual lens for marketing: a configurational perspective based on the business model concept

Volume: 7, Issue: 3-4, Pages: 138 - 153
Published: Dec 1, 2017
Abstract
The business model concept has received strong interest among both practitioners and academics. As recent reviews of the literature on business models indicate, the number of articles that deepen the understanding of the role and nature of the business model concept as well as its antecedents and consequences has grown rapidly in the last years (e.g., Zott et al. in Journal of Management, 37(4), 1019-1042, 2011; Wirtz et al. in Long Range...
Paper Details
Title
A new conceptual lens for marketing: a configurational perspective based on the business model concept
Published Date
Dec 1, 2017
Journal
Volume
7
Issue
3-4
Pages
138 - 153
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.