Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective
Abstract
The affordances, popularity and pervasive use of social media platforms such as Facebook, Twitter and Instagram have made these platforms attractive to organisations for enhancing their competitiveness and creating business value. Despite this apparent significance of social media for businesses, they are struggling with the development of a social media strategy as well as understanding the implications of social media on practice within their...
Paper Details
Title
Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective
Published Date
Dec 20, 2017
Volume
20
Issue
3
Pages
439 - 456
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