Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Abstract
Recent developments in the field of artificial intelligence and data analytics are facilitating the automation of some consumer chores (e.g., in smart homes and in self-driving cars) and allow the emergence of big-data-driven, micro-targeting marketing practices (e.g., personalized content recommendation algorithms). We contend that those developments can generate a tension for marketers, consumers, and policy makers: They can, on the one hand,...
Paper Details
Title
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Published Date
Mar 1, 2018
Journal
Volume
5
Issue
1
Pages
28 - 37
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