Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Volume: 5, Issue: 1, Pages: 28 - 37
Published: Mar 1, 2018
Abstract
Recent developments in the field of artificial intelligence and data analytics are facilitating the automation of some consumer chores (e.g., in smart homes and in self-driving cars) and allow the emergence of big-data-driven, micro-targeting marketing practices (e.g., personalized content recommendation algorithms). We contend that those developments can generate a tension for marketers, consumers, and policy makers: They can, on the one hand,...
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Paper Details
Title
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Published Date
Mar 1, 2018
Volume
5
Issue
1
Pages
28 - 37
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