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Using social media to strengthen public awareness of wildlife conservation

Published on Mar 1, 2018in Ocean & Coastal Management2.60
· DOI :10.1016/j.ocecoaman.2017.12.010
Yinglin Wu4
Estimated H-index: 4
(STU: Shantou University),
Ling Xie1
Estimated H-index: 1
(STU: Shantou University)
+ 3 AuthorsWenhua Liu4
Estimated H-index: 4
(STU: Shantou University)
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Abstract
Abstract While heightening public awareness through social media can enhance wildlife conservation and management efforts, the influence of media content and quality in relation to these efforts is poorly understood. In this study, online news and related public comments on the Indo-Pacific humpback dolphin ( Sousa chinensis ), one of China's flagship species, was collected and evaluated to determine the performance of media news releases in strengthening public awareness. Media releases on the incidents of dolphins straying into freshwater systems at Dongping, Beijiang, and Baisha Rivers, in the Pearl River Delta of China were examined. WeChat, the largest social networking platform in China, was used as the data source. Generalized linear model (GLM) was used to test the news popularity by publisher type, title tone, picture counts, and word counts. Content analysis (CA) was used for mining wildlife conservation information in articles and identifying public opinions. GLM results showed that three publishers (traditional, governmental and private) as well as articles with more pictures attracted greater online readerships. CA results showed that articles were unable to popularize wildlife conservation knowledge, and the public was highly doubtful about conservation efforts by the government and experts. The finding here suggests that greater attention is needed for depicting and delivering conservation knowledge (e.g., rescue methods, biological features), negative impact on wildlife by diverse human behavior, and detailed proper descriptions to promote public awareness on wildlife conservation using multi-faceted thinking so as to reduce public misunderstanding of policymakers and experts. A suggested concerted framework could help strengthen wildlife management through social media.
  • References (35)
  • Citations (6)
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References35
Newest
Published on Dec 1, 2016in Conservation Biology6.19
Adina M. Merenlender27
Estimated H-index: 27
(University of California, Berkeley),
Alycia Crall17
Estimated H-index: 17
(VT: Virginia Tech)
+ 2 AuthorsHeidi L. Ballard17
Estimated H-index: 17
(UC Davis: University of California, Davis)
Amateur naturalists have played an important role in the study and conservation of nature since the 17th century. Today, naturalist groups make important contributions to bridge the gap between conservation science and practice around the world. We examined data from 2 regional naturalist programs to understand participant motivations, barriers, and perspectives as well as the actions they take to advance science, stewardship, and community engagement. These programs provide certification-based ...
Published on Sep 1, 2016in Computers in Human Behavior4.31
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon)
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
Jutta Haider9
Estimated H-index: 9
(ABM Industries)
This article studies environmental information as it circulates in social media, specifically in personal blogs and microblogs. It rests on a thematic analysis of a selection of Swedish language, personal, everyday life environment blogs active during 2011 and 2012 and the social media applications connected to these blogs. Gibson's concept of affordances and Foucault's notion of governmentality are brought together to examine how material and technological affordances of social media and the st...
Published on Mar 11, 2016in PLOS ONE2.78
Stefan Daume5
Estimated H-index: 5
(GAU: University of Göttingen),
Victor Galaz24
Estimated H-index: 24
(Stockholm Resilience Centre)
Social media like blogs, micro-blogs or social networks are increasingly being investigated and employed to detect and predict trends for not only social and physical phenomena, but also to capture environmental information. Here we argue that opportunistic biodiversity observations published through Twitter represent one promising and until now unexplored example of such data mining. As we elaborate, it can contribute to real-time information to traditional ecological monitoring programmes incl...
Published on Feb 1, 2016in Conservation Biology6.19
Sara P. Bombaci3
Estimated H-index: 3
(CSU: Colorado State University),
Cooper M. Farr3
Estimated H-index: 3
(CSU: Colorado State University)
+ 4 AuthorsLiba Pejchar15
Estimated H-index: 15
(CSU: Colorado State University)
Scientists are increasingly using Twitter as a tool for communicating science. Twitter can promote scholarly discussion, disseminate research rapidly, and extend and diversify the scope of audiences reached. However, scientists also caution that if Twitter does not accurately convey science due to the inherent brevity of this media, misinformation could cascade quickly through social media. Data on whether Twitter effectively communicates conservation science and the types of user groups receivi...
Published on Jan 1, 2016in Advances in Marine Biology2.31
Thomas A. Jefferson28
Estimated H-index: 28
,
Brian D. Smith15
Estimated H-index: 15
(WCS: Wildlife Conservation Society)
Abstract The IUCN Red List designation of the Indo-Pacific humpback dolphin ( Sousa chinensis ) is re-assessed in light of its newly recognized taxonomic status (it has recently been separated into three species) and findings that humpback dolphins along the coast of Bangladesh, and possibly eastern India, are phylogenetically distinct from other members of the Sousa genus. Sousa chinensis is found in Southeast/South Asia (in both the Indian and Pacific oceans), from at least the southeastern Ba...
Published on Oct 27, 2015in PLOS ONE2.78
Wei Jiang53
Estimated H-index: 53
(WHU: Wuhan University),
Yandong Wang7
Estimated H-index: 7
(WHU: Wuhan University)
+ 1 AuthorsXiaokang Fu2
Estimated H-index: 2
(WHU: Wuhan University)
Outdoor air pollution is a serious problem in many developing countries today. This study focuses on monitoring the dynamic changes of air quality effectively in large cities by analyzing the spatiotemporal trends in geo-targeted social media messages with comprehensive big data filtering procedures. We introduce a new social media analytic framework to (1) investigate the relationship between air pollution topics posted in Sina Weibo (Chinese Twitter) and the daily Air Quality Index (AQI) publi...
Published on Oct 1, 2015in Ocean & Coastal Management2.60
Andrew David Thaler10
Estimated H-index: 10
,
David S. Shiffman12
Estimated H-index: 12
(UM: University of Miami)
Abstract What role should scientist play in correcting bad science, fake science, and pseudoscience presented in popular media? Here, we present a case study based on fake documentaries and discuss effective social media strategies for scientists who want to engage with the public on issues of bad science, pseudoscience, and fake science. We identify two tracks that scientists can use to maximize the broad dissemination of corrective and educational content: that of an audience builder or an exp...
Published on Oct 1, 2015in Ocean & Coastal Management2.60
Rebecca Jefferson2
Estimated H-index: 2
(The Lodge),
Emma McKinley9
Estimated H-index: 9
(University of Chichester)
+ 3 AuthorsMartina Milanese7
Estimated H-index: 7
(Gaia Online)
There is increasing awareness of the need to meaningfully engage society in efforts to tackle marine conservation challenges. Public perceptions research (PPR) in a marine conservation context provides tools to see the sea through the multiple lenses with which society interprets both the marine environment and marine conservation efforts. Traditionally, PPR is predominantly a social science which has considerable interdisciplinarity, owing to the variety of disciplines which contribute to its d...
Published on Sep 9, 2015in Frontiers in Environmental Science
Enrico Di Minin17
Estimated H-index: 17
(UKZN: University of KwaZulu-Natal),
Henrikki Tenkanen9
Estimated H-index: 9
(UH: University of Helsinki),
Tuuli Toivonen20
Estimated H-index: 20
(UH: University of Helsinki)
Social media data have been extensively used in numerous fields of science, but examples of their use in conservation science are still very limited. In this paper, we propose a framework on how social media data could be useful for conservation science and practice. We present the commonly used social media platforms and discuss how their content could be providing new data and information for conservation science. Based on this, we discuss how future work in conservation science and practice w...
Cited By6
Newest
Published on Jan 1, 2019in Energies2.71
Both people and things are becoming smarter by the day. Industrial evolution at the peak of the 4.0 phase and indications of 5.0 phase are fascinating. In these circumstances, fulfilling the demand for energy is a challenge faced by countries all over the world. Upgrading the current energy distribution systems with smart grids and smart meters are steps towards facing this challenge, especially for Poland, which is primarily relying on conventional sources of energy. For any innovation or new t...
Published on May 1, 2019in Biological Conservation4.45
Tuuli Toivonen20
Estimated H-index: 20
(UH: University of Helsinki),
Vuokko Heikinheimo6
Estimated H-index: 6
(UH: University of Helsinki)
+ 5 AuthorsEnrico Di Minin17
Estimated H-index: 17
(UKZN: University of KwaZulu-Natal)
Abstract Improved understanding of human-nature interactions is crucial to conservation science and practice, but collecting relevant data remains challenging. Recently, social media have become an increasingly important source of information on human-nature interactions. However, the use of advanced methods for analysing social media is still limited, and social media data are not used to their full potential. In this article, we present available sources of social media data and approaches to ...
Published on May 1, 2019in Marine Mammal Science2.02
Mo Chen1
Estimated H-index: 1
,
Shiang-Lin Huang6
Estimated H-index: 6
+ 12 AuthorsMao Chen1
Estimated H-index: 1
(CAS: Chinese Academy of Sciences)
Published on Mar 20, 2019in Sustainability2.59
Jaffar Abbas1
Estimated H-index: 1
,
Jaffar Aman1
Estimated H-index: 1
+ 1 AuthorsShaher Bano
In today’s world, social media is playing an indispensable role on the learning behavior of university students to achieve sustainable education. The impact of social media on sustainable education is becoming an essential and impelling factor. The world has become a global village and technology use has made it a smaller world through social media and how it is changing instruction. This original study is amongst the few to perform a focalized investigation on revealing the relationship between...
Published on Dec 1, 2018in Journal for Nature Conservation2.29
Lindall R. Kidd (RMIT: RMIT University), Emily A. Gregg (RMIT: RMIT University)+ 2 AuthorsGeorgia E. Garrard9
Estimated H-index: 9
(RMIT: RMIT University)
Abstract Unpopular and uncharismatic species receive less conservation support, potentially impacting their long-term survival. This study assesses the attention directed towards Australian threatened species on the online social network Twitter, an increasingly common way for scientists and the general public to communicate about conservation. We find a difference in how often Twitter users mention (i.e. "tweet") threatened species across different taxa and find that many threatened species are...
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