Toward advancing debates on Islamic marketing: a renewed perspective

Volume: 9, Issue: 1, Pages: 152 - 166
Published: Mar 5, 2018
Abstract
Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic...
Paper Details
Title
Toward advancing debates on Islamic marketing: a renewed perspective
Published Date
Mar 5, 2018
Volume
9
Issue
1
Pages
152 - 166
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