For and Against Brexit: A Survey Experiment of the Impact of Campaign Effects on Public Attitudes toward EU Membership

What are the lessons of the 2016 referendum on UK membership of the European Union (EU) regarding the effects of message framing? This article reports findings from an innovative online survey experiment based on a two-wave panel design. The findings show that, despite the expectation that campaign effects are generally small for high-salience issues – such as Brexit – the potential for campaign effects was high for the pro-EU frames. This...