International Market Entry Strategies: Relational, Digital, and Hybrid Approaches:
Abstract
The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice...
Paper Details
Title
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches:
Published Date
Feb 26, 2018
Volume
26
Issue
1
Pages
30 - 60
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Notes
History