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Combining big data and lean startup methods for business model evolution
Abstract
The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper...
Paper Details
Title
Combining big data and lean startup methods for business model evolution
Published Date
Dec 1, 2017
Journal
Volume
7
Issue
3-4
Pages
154 - 169
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