Gossip and gender differences: a content analysis approach

In this study, we attempt to evaluate gender-based differences in gossiping habits, subjects and sentiments. In order to do so, a mixed methods research approach comprising qualitative and quantitative analyses was employed. Questionnaires were filled out by 2230 participants, and an open question format was used, with participants imagining a scenario in which they are invited to describe to a friend, a person they had just met. Our findings...