Redes de Franquias Estrangeiras e Domésticas em um Mercado Emergente: Análise Comparativa

Volume: 22, Issue: 1, Pages: 46 - 69
Published: Feb 1, 2018
Abstract
This article aims to analyze the differences between the process of establishing foreign franchises and those of domestic franchise chains operating in the Brazilian market. This process includes the installation, maintenance and expansion of chains. The theoretical review and theory developed are based on Agency Theory and Resource Scarcity Theory. A logistic regression with 147 chains of Brazilian franchises and 41 chains of foreign franchises...
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Paper Details
Title
Redes de Franquias Estrangeiras e Domésticas em um Mercado Emergente: Análise Comparativa
Published Date
Feb 1, 2018
Volume
22
Issue
1
Pages
46 - 69
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