Research on the Influencing Factors of User ’s Online Knowledge Consumption Behavior

In this study, researchers do interviews with 18 samples who are selected as the semi-structured interview object, and then we use the qualitative analysis software, NVivo 11, to qualitatively analyze the original data of the interview. In the end, we get six main influencing factors of the user’s online knowledge consumption behavior, namely, perceived information quality, task-driven, subjective norms, perceived value, perceived price, free...