The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation

This study examines the effect of product quality cues on sales of digital video games, using signaling theory as a theoretical model. The quality cues are examined from two angles: intrinsic and extrinsic. The intrinsic cues, in this study, include company reputation, newness, and retro features and extrinsic cues include review valence, product popularity, price, and user engagement. Based on a publicly available panel data of 142,590...