Familial fictions: families and food, convenience and care
Abstract
Purpose The purpose of this paper is to explore the way diverse family forms are depicted in recent TV advertisements, and how the ads may be read as an indication of contemporary attitudes to food. It focuses particularly on consumers’ ambivalent attitude towards convenience foods given the way these foods are moralised within a highly gendered discourse of “feeding the family”. Design/methodology/approach The paper presents a critical reading...
Paper Details
Title
Familial fictions: families and food, convenience and care
Published Date
Nov 12, 2018
Volume
52
Issue
12
Pages
2512 - 2520
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Notes
History