Effect of Detailed Contracts and Partner Irreplaceability on Interfirm Conflict in Cross-Border Package Tour Operations: Inbound Tour Operator’s Perspective

The purpose of this study is to explore the effect of detailed contracts and partner irreplaceability on interfirm conflict in cross-border package tour operations. The study is based on an analysis of relations between 129 inbound tour operators and their overseas outbound tour operator partners. Data were collected using a standard questionnaire containing questions that capture constructs of interest. Hypotheses were tested with partial least...