Institutional entrepreneurship and social innovation at the base of the pyramid: the case of M-Pesa in Kenya

This paper explores the agency of multinational corporations that perform social innovation under conditions of institutional complexity and resource constraints. Insights are drawn from a case study of Vodafone Group Plc and Safaricom Kenya Ltd that engaged in mobile money innovation in Kenya. The paper identifies three types of institutional voids that entrepreneurs can exploit to implement a social innovation: market, policy and social voids....