Coping with multilingualism: Internationalization and the evolution of language strategy
Abstract
Research Summary : In this article, we explore the interaction between internationalization and language strategy. We identify a range of language coping mechanisms that internationalizing firms use in response to the multilingualism they encounter. Learning outcomes and strategy implications of each of these mechanisms are identified. We then build a conceptual model to depict how, over time, interaction and influence between...
Paper Details
Title
Coping with multilingualism: Internationalization and the evolution of language strategy
Published Date
Feb 20, 2018
Journal
Volume
9
Issue
4
Pages
618 - 639
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History