ANTECEDENTS TO EMPLOYER BRANDING: A STRATEGIC FOCUS ON THE INFORMATION TECHNOLOGY (IT) SECTOR IN INDIA

There is a paradigm shift in the nature of employee –employer bonding in the present dynamic business context. It is moving from a strong long term relationship to an instable short term association. This change is primarily observed among highly skilled knowledge workers of the information technology industry as they seek the best organizational environment that will suit their needs. In the present operating business environment where...