Original paper
ANTECEDENTS TO EMPLOYER BRANDING: A STRATEGIC FOCUS ON THE INFORMATION TECHNOLOGY (IT) SECTOR IN INDIA
Volume: 15, Issue: 2, Pages: 143 - 151
Published: Jun 1, 2017
Abstract
There is a paradigm shift in the nature of employee –employer bonding in the present dynamic business context. It is moving from a strong long term relationship to an
instable short term association. This change is primarily observed among highly skilled knowledge workers of the information technology industry as they seek the best
organizational environment that will suit their needs. In the present operating business environment where...
Paper Details
Title
ANTECEDENTS TO EMPLOYER BRANDING: A STRATEGIC FOCUS ON THE INFORMATION TECHNOLOGY (IT) SECTOR IN INDIA
Published Date
Jun 1, 2017
Volume
15
Issue
2
Pages
143 - 151
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Notes
History