Original paper
Online-Purchasing Behavior Forecasting with a Firefly Algorithm-based SVM Model Considering Shopping Cart Use
Volume: 13, Issue: 12
Published: Nov 22, 2017
Abstract
Due to the complexity of the e-commerce system, a hybrid model for online-purchasing behavior forecasting is developed to predict whether or not a customer makes a purchase during the next visit to the online store based on the previous behaviors, i.e., online-purchasing behavior. The proposed model makes contributions to literature from two perspectives: (1) a classification model is proposed based on the “hybrid modeling” concept, in which an...
Paper Details
Title
Online-Purchasing Behavior Forecasting with a Firefly Algorithm-based SVM Model Considering Shopping Cart Use
Published Date
Nov 22, 2017
Volume
13
Issue
12
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