Rushing for Gold: Tensions in Creating and Appropriating Value from Big Data
ICIS 2017
Published: Dec 10, 2017
Abstract
We study how a European postal service organization (LogiCo) tried to create and appropriate value from big data. Our analysis uncovers four tensions shaping this process: 1) Using existing data versus finding data elsewhere; 2) Thin versus thick processing of data; 3) Self-analytics versus analytics service, and 4) Ex-ante versus ex-post proof of data value. We discuss how these tensions may have emerged by looking at the nature of the data and...
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