The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Technological advances in recent years have greatly lowered the barriers for using eye tracking (ET) as a research tool in laboratory and field settings. However, despite its potential and widespread application in other disciplines, the use of ET in organizational research remains sparse. This article therefore aims to introduce ET, and thus a new mode of behavioral data, to the field of organizational research. Based on a synthesis of prior...