A Two-Stage Model of Generating Product Advice: Proposing and Testing the Complementarity Principle

Most extant research into product recommendations focuses on how advice from recommendation agents (RAs), consumers, or experts facilitates an initial (or single-stage) screening of available products and provides relevant product recommendations. The literature has largely overlooked the possibility and effects of the second stage of product advice using a recommendation improvement (RI) functionality, during which users can refine and improve...