Achieving Research Design Excellence Through the Pursuit of Perfection: Toward Strong Theoretical Calibration

Supply chain research has become increasingly theory‐driven, research designs have become more rigorous, and analytical methods have grown in depth and breadth. Given this important and positive progression, we believe that it is time for scholars to abandon a popular data collection method—single‐source surveys—due to its inherent limitations. In the past, single‐source surveys have fueled important steps forward in knowledge development, but...