Personalized health in a public health perspective

The completion of the Human Genome Project signaled the advent of genomic medicine, which was enthusiastically anticipated to make ‘personalized health’ a reality. The term ‘personalized health’ connotes a complete focus on the individualization of health care, implicitly prioritizing the individual benefit over the public one. On the other hand, modern public health has been conceptualized as any form of collective action that focuses on the...