The Role of Broadcasting in National Collegiate Athletic Association Sports

Volume: 52, Issue: 2, Pages: 305 - 321
Published: Mar 1, 2018
Abstract
This essay describes important technological changes with regard to broadcasting and the growth of new revenue streams that those changes have created over the last 30 years and their influence on how, when, where and even for whom college sports are played. We discuss college sports broadcasting history, including the advent of cable television and new media technologies, complementary industries such as sponsorships and apparel, and public...
Paper Details
Title
The Role of Broadcasting in National Collegiate Athletic Association Sports
Published Date
Mar 1, 2018
Volume
52
Issue
2
Pages
305 - 321
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