"Shaping Corporate Reputations in Latin America:Service Firm, Industry and Host Country Factors"

This paper builds on the constructionist view of reputation by considering different signals that may influence assessments of a firm's reputation. We analyze the impact of foreignness on service firm reputation in eight Latin American countries given the constraints that service firms face in exploiting their firm specific advantages (FSAs) in foreign markets. We also assess how this impact varies depending on the openness of the focal country...