Strategic Corporate Social Responsibility in Multinational Enterprises
Volume: 2017, Issue: 1, Pages: 16657 - 16657
Published: Aug 1, 2017
Abstract
Many multinational enterprises (MNEs) invest significant resources to support social causes (e.g., environmental protection, defense of human rights) and proactively communicate their commitment to relevant stakeholders. However, their attempts to build a global “social brand” may clash with the execution of operational strategies at a subsidiary level, which often aim to increase local profits, in ways that might conflict with corporate values...
Paper Details
Title
Strategic Corporate Social Responsibility in Multinational Enterprises
Published Date
Aug 1, 2017
Volume
2017
Issue
1
Pages
16657 - 16657
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