Popularity, likeability, and peer conformity: Four field experiments

Adolescents tend to alter their attitudes and behaviors to match those of others; a peer influence process named peer conformity. This study investigated to what extent peer conformity depended on the status (popularity and likeability) of the influencer and the influencee. The study consisted of two phases. In Phase 1, 810 12- to 15-year-old adolescents participated in an experiment to measure peer conformity to one of four hypothetical peer...