Country of origin and online promotion in cross-border e-business: A study of consumer behavior for quality management
Abstract
This research analyzes country of origin and online promotional strategy in cross-border e-business of consumer products. This research reveals the network of products involved in online...
Paper Details
Title
Country of origin and online promotion in cross-border e-business: A study of consumer behavior for quality management
Published Date
Oct 31, 2017
Volume
32
Issue
1
Pages
140 - 149
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