Sharing for Hire: Will Monetizing Business Models Hurt the Attractiveness of the Sharing Economy?

In order to survive sharing platforms must find ways to monetize the services they offer in facilitating peer-to-peer sharing. New business models for the sharing of personal items usually transform the value proposition from sharing for free to renting and minimize personal interactions to increase the convenience for participants. Using an experiment and a survey we investigate whether these new business models will help attract the mass of...