How Layoff Characteristics Influence a Firm's Reputation: An Empirical Analysis of the S&P 100 Firms

Corporate reputation is one of the most important strategic resources of a firm and is easily dam-aged by controversial management practices. Prior research has shown that corporate downsizing has a negative impact on a firm’s reputation. This study extends prior research on the impact of downsizing on corporate reputation by further examining the characteristics of downsizing measures. Using panel data from the S&P 100 firms for the period...