Combining user preferences and expert opinions: a criteria synergy-based model for decision making on the Web
Abstract
Customers strongly base their e-commerce decisions on the opinions of others by checking reviews and ratings provided by other users. These assessments are overall opinions about the product or service, and it is not possible to establish why they perceive it as good or bad. To understand this “why”, it is necessary an expert’s analysis concerning the relevant factors of the product or service. Frequently, these two visions are not coincident...
Paper Details
Title
Combining user preferences and expert opinions: a criteria synergy-based model for decision making on the Web
Published Date
Oct 9, 2017
Journal
Volume
23
Issue
4
Pages
1357 - 1373
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