Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics
Abstract
The green potential of the sharing economy to exploit underutilised or redundant resources has generated a considerable interest and expectations on the part of government institutions, investors and consumers. Alongside the emerging green logic, more established economic and social logics appear to be critical for growth of sharing platforms. Applying an institutional logics approach, this paper investigates how entrepreneurial teams in the...
Paper Details
Title
Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics
Published Date
Oct 14, 2017
Journal
Volume
52
Issue
4
Pages
859 - 876
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