Institutional Adaptation to Technological Innovation: Lessons From the NCAA’s Regulation of Football Television Broadcasts (1938–1984)

The effective management of innovation is important for sport organizations seeking to maintain dominance within their respective fields. However, innovation can be problematic as it threatens to alter institutional arrangements. This study examined how technological innovation impacted institutional arrangements within U.S. intercollegiate athletics. Adopting the institutional work framework, we studied the emergence of television and the...