Review paper
Compensatory consumption and consumer compromises: a state-of-the-art review
Abstract
Compensatory consumption has been an increasingly researched yet widely debated area of consumer behaviour over the last 20 years. Extant research formulates the term as overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations assumed in prior work. The purpose of the current paper is to present a comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and...
Paper Details
Title
Compensatory consumption and consumer compromises: a state-of-the-art review
Published Date
Sep 21, 2017
Volume
34
Issue
1-2
Pages
96 - 133
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