Motivation & Attitude of Generation Y in India:An Exploratory Study

Introduction Generational cohorts include individuals born around the same time who share distinctive social or historical life events during critical developmental periods (Schaie, 1965). Each null is influenced by broad forces (i.e., parents, peers, media, critical economic and social events, and popular culture) that create common value systems distinguishing them from people who grew up at different times (Meglino & Ravlin, 1998). The...