Inadvertent Learning on a Portal Site: A Longitudinal Field Experiment

Shedding light on an apparent inconsistency between the conditional political learning model, which predicts a widening knowledge gap between news and entertainment seekers in high-choice media environments, and the evidence of inadvertent learning from major online outlets, we conducted a field experiment in a real-world setting that exogenously manipulated the relative proportions of news and entertainment in the headline section of a major...