Why do people switch mobile platforms? The moderating role of habit
Abstract
Purpose Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid prevalence of smartphones. The most influential factor is definitely the mobile platform or mobile operating system (OS). The purpose of this paper is to employ a theoretical framework based on an information systems success model and a theory values to examine the factors...
Paper Details
Title
Why do people switch mobile platforms? The moderating role of habit
Published Date
Oct 2, 2017
Journal
Volume
27
Issue
5
Pages
1170 - 1189
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Notes
History