Strategies for warranty service in a dual-channel supply chain with value-added service competition

This paper studies a dual-channel supply chain composed of a manufacturer and a retailer. The manufacturer and the retailer sell homogeneous durable goods bundled with warranty service that is provided by the manufacturer, and they compete for customers by offering free value-added service. Both the warranty and value-added services can affect the purchasing behaviour of customers. We examine the warranty service decision of the manufacturer and...