Foreign Market Entry Mode Research: A Review and Research Agenda
Abstract
This article gives a retrospective look at the main determinants of foreign market entry modes and examines the variables and conditions used in empirical studies in this stream of research. We found that there is an “analytical context hazard” in past studies. The findings suggest: first, future research should focus on developing and extending theories with reference to strategy dimension and market/industry environment; second, the...
Paper Details
Title
Foreign Market Entry Mode Research: A Review and Research Agenda
Published Date
Sep 13, 2017
Volume
31
Issue
5
Pages
429 - 456
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