How does health policy affect practice at a sport mega event? A study of policy, food and drink at Euro 2016

From a public health perspective, there are growing concerns about the commercial arrangements between sports events and companies which sell ultra-processed food and drink. In particular, companies are accused of connecting products that are perceived as unhealthy with sport and physical activity that is perceived as healthy. This study examined the tensions and conflicts between health promotion policy and the marketing and consumption reality...