The potential of anime for destination marketing: fantasies, otaku, and the kidult segment
Abstract
While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines...
Paper Details
Title
The potential of anime for destination marketing: fantasies, otaku, and the kidult segment
Published Date
Aug 29, 2017
Journal
Volume
22
Issue
12
Pages
1423 - 1436
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Notes
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