Webtoon as a New Korean Wave in the Process of Glocalization

With the development of Web 2.0, the online publication of Korean cartoons has increased substantially. The webtoon is a new genre of publishing Korean comics (manhwa) online, and is considered a unique case in the global cartoon market. The increase of Internet users and digital cultural consumption has established conditions for fostering the platform for webtoons and their production. In addition, the popularity of Korean dramas and K-pop has...