Bad Feminists? Perceived Self-Discrepancy Predicts Differences in Gender Equality Activism

This study examines why people who believe in gender equality vary in their degree of activist participation. We conducted one study to assess whether US participants’ (N = 333) perceived behavioral or belief inconsistencies, or perceived knowledge deficits, predicted feminist self-identification and activism. Results demonstrated that the effect of pro-gender equality ideology on activism was mediated by our “bad feminist” variable—including...