Original paper
The Effect of an Interruption on Risk Decisions
Abstract
Interruptions during consumer decision making are ubiquitous. In seven studies, we examine the consequences of a brief interruption during a financial risk decision. We identify a fundamental feature inherent in an interruption’s temporal structure—a repeat exposure to the decision stimuli—and find that this re-exposure reduces decision stimuli’s subjective novelty. This reduced novelty in turn reduces decision makers’ apprehension and increases...
Paper Details
Title
The Effect of an Interruption on Risk Decisions
Published Date
Aug 23, 2017
Journal
Volume
44
Issue
6
Pages
1205 - 1219
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Notes
History